​​​​​​​Are you a planner girl with dreams of turning your passion for planners into a full-fledge, heart-centered business full of raving fans?

​​​​​​​If you said “Yaaaaassssss!”, then we are your people. Welcome home.

What if we told you…

You already have a million dollar product inside of you.

You already know what to do.

You already have what it takes.
You are a freaking genius.


We are going to teach you how to…

turn your zone of genius into a planner and turn your planner into the first step of your epic customer journey.

This is how you are going to create a business that goes way beyond Etsy!



“This is so much more than just a course!
​​​​​​​It’s a treasure trove!”

Hannah Bibby 


Are you ready for a fresh start?
​​​​​​​A new beginning?
Get ready to experience what it really feels like to embrace every wild and wonderful part of who you really are and build a business from that place.

We think differently around here…

  • This is not a course about how to become an expert at Etsy SEO. It’s about how to show up as the expert on YOU.

  • This is not a course about how to figure out what’s trending in search results so that you can offer the product “of the moment.” It’s about how you can create products that you actually give a damn about and can sell with passion for years and years.​​​​​​​

  • This is not a course about how to pick the perfect niche and customer avatar. It’s about how you can attract raving, lifelong fans to WHO YOU REALLY ARE as an ever evolving human being.

You will not be the same person
​​​​​​​you were before this course.”

Barbs Freedman​​​​​​​


Hi! We’re Michelle and Aimee.​​​​​​​

​​​​We both run successful Etsy shops selling planners and have learned that our businesses are about so much more than just hearing the Etsy app go “cha-ching”.

We believe that it’s high time for a shift in the world of online business and marketing.

After building our businesses from a place of personal growth, intuition, self-care, and our zone of genius, we want to share what has worked for us so that more women can feel the permission to do the same.

Here is What’s Inside the Course:



See the big picture for going from selling a planner on Etsy to building a heart-centered, full-time business. Become aware of the MINDSET you need to cultivate along the way in order to actually move upward instead of around in circles. 

Milestone 1

Wondering how on earth to identify your zone of genius? It's already inside of you just waiting for you to shine a light on it. In this milestone, we dive into the mindset shifts needed to turn that light on full blast.

Milestone 2

Turn your zone of genius into a planner. This is an exciting first step in creating a minimal viable product that attracts your true fans into a customer journey with you.

Milestone 3

Don't waste any time trying to build a shop from scratch when you're just starting out. Get up and running on Etsy so that you can keep moving and start selling!

Milestone 4

Tap into the most powerful platforms for generating traffic from a place of pinning what YOU love. We share how not restricting ourselves to pinning for a single niche has actually been one of the biggest reasons for why Pinterest has worked so well for us.

Printable and Digital Workbooks

Tap into your zone of genius and turn it into a planner that you can be darn proud to sell to the world!

Milestone 5

At this point in your journey, you're making a few sales a week on Etsy and you're ready to take your customers to the next level with a Customer Hub! We explain why having a hub for your Etsy customers to sign into is so pivotal to growing your business BEYOND Etsy.

Milestone 6

It's time to create your quick and dirty mini course. Your customers want to take the next step with you! It is far easier to sell more to the customers you already have than it is to constantly try to create new customers. It's time to create the next step in their journey.

Milestone 7 

Offer your products as an affiliate opportunity for your customers. The best form of marketing is customer marketing. Expand your business beyond your own efforts by building your affiliate army of happy customers!

Milestone 8

Holding space for your online community of super fans (aka customers) starts with holding space for OURSELVES. Being honest about who we are and what gives us energy so that we can step out of people pleasing and step into enjoying the party.

Step by Step Tutorials

We completely break down how to design your planner in Apple Keynote for Mac computers and Affinity Publisher for PC and Mac computers.

Make 1 payment of $397 for lifetime access to the course.